Web Marketing Strategies Focus of June 29 Economic Perspectives
Posted by Hopeton on June 27, 2009
Ian Lurie, President and Elizabeth Marsten, Pay-Per-Click (PPC) Manager of Portent Interactive and co-authors of Web Marketing, All-in-One for Dummies will be the June 29 guests on Economic Perspectives. TO LISTEN TO THIS INTERVIEW CLICK HERE: Ian Lurie/Elizabeth Marsten Interview
Lurie and Marsten will discuss:
- How to use online tools to spread your marketing message,
- How to establish a strong Web presence,
- How to promote your site with e-mail marketing,
- Search engine optimization,
- Social networking
Lurie founded Portent Interactive in 1995, a full service internet marketing agency. His diverse background includes degrees in History and Law, experience as an information designer, graphic designer, marketing copywriter and programmer, two years working in a bicycle shop, and a brief stint as a political hack. As a child he used a TRS-80 Model One to print out fliers advertising his lawn mowing business. The rest is history.
As the Pay-Per-Click (PPC) Manager at Portent Interactive, Marsten oversees all the PPC operations and staff. She is a regular contributor of PPC best practices on the Portent Interactive blog, along with the worst practices on the PPC spoof blog http://www.ppcvillain.com.