Personal Finance & Selling to Corporate Executives Focus of April 26 Economic Perspectives
Posted by Hopeton on March 13, 2010
Economic Perspectives will feature two guests on the April 26 edition. Christine Benz, author of 30-Minute Money Solutions, will be the guest on the first segment and Nicholas Read, author of Selling to the C-Suite will be the guest on the second segment. Information on both guests is below. Listen live online at kazifm.org.
Christine Benz, author of 30-Minute Money Solutions: A Step-by-Step Guide to Managing Your Finances is the first guest for the April 26 edition of Economic Perspectives on KAZI 88.7 FM, 5:30 p.m. – 6 p.m. central time.
In her book, Benz:
- Lays out the tools to get organized, including setting up a system for tracking your money and important financial documents, setting financial goals, and developing a budget and financial plan
- Shows you how to match the right investments to your goals, whether you’re just making your first investment or have an established portfolio of securities, using time-tested investment strategies and Morningstar insights
- Coaches you on tackling other important tasks for a healthy financial life, such as estate planning and managing your taxes
Christine Benz is Director of Personal Finance for Morningstar. She is also editor of the monthly newsletter Morningstar® PracticalFinance and writes a weekly column on Morningstar’s popular Web site, Morningstar.com. Benz is coauthor of Morningstar® Guide to Mutual Funds: 5-Star Strategies for Success and is author of the book’s second edition. Before assuming her current role in 2008, Benz served as Morningstar’s director of mutual fund analysis. She has also served as editor of Morningstar® FundInvestor, a monthly newsletter for individual investors.
Nicholas Read, co-author of Selling to the C-Suite, is the guest on the 2nd segment of the April 26 edition of Economic Perspectives on KAZI 88.7 FM.
Selling to the C-Suite is based on the result of a 10-year global study by Read and his co-author, Stephen Bistritz, to learn how executives get involved in the corporate buying cycle, and what salespeople need to do to become trusted advisors at that level. With 60 years combined experience selling to corporations around the world, Read and Bistritz conducted in-depth interviews with executive-level decision makers of more than 500 organizations. One of the key things they learned might surprise you: Leaders at the highest corporate levels don’t avoid sales pitches; in fact, they welcome them – provided the salesperson approaches them the right way. Inside this invaluable book, these CEOs reveal exactly which sales techniques they react best to, as well as those you should avoid.
Read is president of SalesLabs, which helps companies drive predictable and repeatable revenue growth through the application of improved process, measurement, and skills. In 2005, he was awarded Winner of the Best Sales Trainer category in the International Business Awards, an annual awards show that has been dubbed “the business world’s own Oscars” by the New York Post.