Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

Posts Tagged ‘Indispensible by Monday’

Marketing, Management, and Keeping Job Focus of Economic Pespectives and KAZI Book Review

Posted by Hopeton on March 20, 2010

Economic Perspectives Guests: Jack Trout and Michelle Frith

March 22, 5:30 p.m. – 6 p.m. CST

Listen live at KAZI 88.7 FM in Austin or live online at kazifm.org.

Jack Trout, coauthor, Repositioning

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . .

  1. BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.
  2. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.
  3. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.

Jack Trout is president of Trout & Partners, a worldwide marketing firm with headquarters in Connecticut and offices in 13 countries. With Al Ries, he coauthored the marketing classic Positioning and the bestsellers Marketing Warfare and The 22 Immutable Laws of Marketing. Trout’s books have been translated into 16 languages, including the BusinessWeek bestseller The New Positioning.

Michelle Frith, City of Austin Small Business Development Program

On the second segment of Economic Perspectives Michelle Frith of the City of Austin Small Business Development Program will discuss Getting Connected, a small business resource Expo being held on March 23, 3 p.m. – 7 p.m. at the Palmer Event Center, 900 Barton Springs Rd.  Exhibitors will include non-profit organizations, government programs and agencies, area chambers of commerce, and community development corporations whose mission is to help business owners succeed.

KAZI Book Review Guests (2 segments): David Axson and Larry Myler

March 21, 12:30 p.m. – 1 p.m. CST

Listen live at KAZI 88.7 FM in Austin or live online at kazifm.org.

David Axson, author, The Management Mythbuster

A humorous review of current management practice with a very serious message, The Management Mythbuster makes an entertaining case for questioning much of the conventional wisdom that pervades the corporate world today.

Through contrarian and provocative points of view, real world examples and deep analysis, author and management thought leader David Axson offers over a dozen short, pithy commentaries on the important issues in management today:

  • Short chapters on popular management practices, theories, tools and behaviors
  • A humorous review of current management practice, with an underlying serious message
  • The fallacies of conventional management wisdom revealed and refuted
  • Exposes the fallacies of standard management thinking

David A.J. Axson, author of Best Practices in Planning and Performance Management (Wiley), is President of the Sonax Group, a business advisory firm. He is a former head of corporate planning at Bank of America and was a cofounder of The Hackett Group. He is a sought-after speaker and writer on business strategy and management and is widely regarded as a thought leader in the industry.

Larry Myler, author, Indispensible by Monday

When trying to move ahead or even just keep a job, there are actions that would be of great advantage to any employee and there are strategies that are just plain stupid. Interestingly enough, the stupid strategies are used twice as frequently in corporate America. Indispensable By Monday goes beyond conventional wisdom to reveal and impart the skills and behaviors that any employee at any level of any organization can implement to bring substantial dollars to the company.

Author Larry Myler and organizational performance consulting firm VitalSmarts asked 1,800 corporate leaders to identify the bottom-line behaviors that would make employees essential to their organizations. Now, Myler distills what he learned for every employee and employer. Indispensable By Monday outlines the profit-producing behaviors that distinguish workers who add value from those who don’t, such as reducing company costs, increasing income, improving key processes, bringing back lost customers and more.

Larry Myler is the CEO of More or Less, Inc., a consulting firm specializing in profit enhancement through employee engagement. Previously, Larry was president of VitalSmarts, serving from 1992 to 2001. Myler, who holds an MBA (international emphasis), is a serial entrepreneur with six startups under his belt. Over the course of his thirty-year career, he has helped others improve their businesses by consulting and training for leadership teams and employees in the areas of interpersonal communication, profit enhancement, organizational efficiency, survey research, and more. Past clients include companies such as AT&T, Shell Oil, Lockheed Martin, and Ford Motor Company.

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