Imagine a whole year where all your purchases were from black owned business. This is the experiment that Maggie Anderson and her family, based in Chicago, decided to do to support Black businesses. Maggie is the author of upcoming book Our Black Year: Our Tale of Buying Black in America’s Racially Divided Economy, and co-founder of the Empowerment Experiment (EE). Listen to my interview with Maggie Anderson by clicking here: Maggie and Monica Anderson Interview.
Anderson is speaking in Austin, Texas on February 25, 3 p.m. – 5 p.m. at The University of Texas at Austin Student Union Center at an event sponsored by the UT Austin Center for Black Business History, Entrepreneurship, and Technology. She is also speaking on February 26, 1 p.m., at The University of Texas at Austin LBJ Auditorium at an event sponsored by the Austin Black Newcomers Association.
According to Maggie Anderson, EE converted the family’s pledge into a positive awareness campaign about the need for increased entrepreneurship and conscious consumerism in underserved minority communities. The goal is to trigger a smart movement where Americans of all backgrounds will unite to support quality minority businesses and ensure that the American Dream truly applies to all. In EE, the focus on uplifting Black businesses and empowering the Black community, as this community suffers disproportionately economically because it does not engage in self-help economics – like everyone else. Due to this problem, Black businesses do not get the same level of support as other minority-owned businesses.
Also featured, Dr. Monica Anderson of the Austin Black Newcomers Association. The Austin Black Newcomers Association (ABNA) aims to foster community engagement by providing culturally sensitive programs and a network of supportive relationships for emerging leaders. Monica “Dr. mOe” Anderson is a practicing dentist on staff with St. David’s Foundation, a bestselling author, widely published journalist, and motivational speaker.