Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

Next Guest on Economic Perspectives August 4 Discusses Decison Making

Posted by Hopeton on August 3, 2008

Ori Brafman, co-author of the New York Times bestseller SWAY: The Irrestible Pull of Irrational Behavior will be a guest on Economic Perspectives on Monday, August 4, 5:30 p.m. – 6 p.m. on KAZI 88.7 FM in Austin, Texas. Ori Brafman, who has an MBA from Stanford University co-wrote Sway with his brother Rom Brafman, who has a doctorate in psycholgy.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics and organizational behavior, Brafman’s book provides insight for entrepreneurs and managers on how logical decisions can be undermined by irrational psychological forces.

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