Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

September 22: Author Discusses Principles for Creating Legendary Customer Service from Book “The New Gold Standard”

Posted by Hopeton on September 9, 2008

On the September 22 edition of Economic Perspectives author Dr. Joseph Michelli will discuss his new book The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz Carlton Hotel Company. The Ritz Carlton is considered the premier global luxury hotel chain operating 72 hotels in 24 countries. In 2007 Consumer Reports ranked it the best luxury hotel chain, and Institutional Investor Magazine ranked the Ritz-Carlton, Battery Park in New York the best hotel in the world according to its annual survey of senior financial executives.

Michelli was inspired to write the book after receiving extraordinary service while staying at a Ritz Carlton in California. The New Gold Standard provides invaluable insight that any business owner or manager can use on how to exceed customer expectations and meet their unstated needs.

The New Gold Standard is Michelli’s third book focused on lessons learned from an extraordinarily successful business. Michelli, who is a business consultant and public speaker, has also written:

  • The Starbucks Brand: 5 Principles for Turning Ordinary into Extraordinary
  • When Fish Fly: Lessons for Creating a Vital and Energized Workplace

In all of his business books Michelli works closely with management and staff of the company featured. For more information on Michelli’s books go to:


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