Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

Author of Billion Dollar Lessons on Economic Perspectives Oct. 10

Posted by Hopeton on October 13, 2008

Paul Carroll

Paul Carroll

Paul Carroll, co-author of Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years, will be a guest on the October 10 edition of Economic perspectives.  Carroll along with co-author Chunka Mui researched 750 major business disasters of the past quarter-century to find lessons that provide “failure insurance” for almost any strategy.  They found that 46% of these 750 failures could have been avoided if the companies had been aware of potential problems.  They also found that the #1 cause of failure was misguided strategy-not sloppy execution, poor leadership, or bad luck.

Carroll wrote for The Wall Street Journal for seventeen years and is the author of Big Blues: The Unmaking of IBM. 


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