Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

Oct. 27 Economic Perspectives Features Inc. Magazine Columnist and Author Norm Brodsky

Posted by Hopeton on October 24, 2008

Norm Brodsky, co-author of The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up, will be the guest on the October 27 edition of Economic Perspectives.  In The Knack, Brodsky and his co-author Bo Burlingham, show small business entrepreneurs how to deal with all kinds of tricky situations from asking investors for money to dealing with employee problems to deciding when to grow.

Their advice includes:

  • How relying on your receivables as your inner bank can help you survive today’s credit crisis
  • What to do if customers stop paying bills on time
  • How to protect yourself from the inevitability of creeping expenses
  • How to retain customers when your competitors cut prices

Brodsky co-writes the Inc. Magazine column Street Smarts with Burlingham and is the founder of CitiStorage and seven previous start-ups.  He has over 30 years of experience as an entrepreneur and sold his record storage company for $110 million in a leveraged buyout.

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