Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

Economic Perspectives Jan 12: How Our Unconscious Minds Influence How We Buy

Posted by Hopeton on January 7, 2009

January 12, 2009: Martin Lindstrom, author of Buyology: Truth and Lies About Why We Buy, will discuss the results of a 3 year marketing study focused on how our unconscious minds influence how we buy.  In the book Lindstrom writes, “…if marketers could uncover what is going on in our brains that makes us choose one brand over another —what information passes through our brain’s filter and what information doesn’t–well that would be the key to truly building brands of the future.”

Martin Lindstrom

Martin Lindstrom

Among the questions he explores in Buyology:

  • Does sex actually sell?
  • Despite governmental bans, does subliminal advertising still surround us?
  • Can “cool” brands, like iPods, trigger our mating instincts?

As one of the world’s most respected marketing gurus, Lindtrsom advises top executives at companies including the McDonald’s Corporation, Nestlé, Procter & Gamble, Microsoft, The Walt Disney Company, Unilever and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in numerous publications, including Wall Street Journal, New York Times, Washington Post, USAToday, Forbes, Fortune, Newsweek, BusinessWeek and TIME and featured on NBC’s TODAY SHOW, ABC News, CNN and BBC, his previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. His five books on branding have been translated into twenty-five languages.


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