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Blacks In Technology Focus of Panel at South By Southwest Interactive Festival March 13

Posted by Hopeton on March 11, 2009

Ogilvy North America will host and moderate the South by Southwest Interactive (SXSWi) festival’s “Blacks In Technology Meet-Up” on March 13th, 6- 9 pm at the Carver Museum and Cultural Center in Austin, Texas. Blacks ln Technology Meet-Up was created to engage the black technology community in the festival and to share ideas on the growing role of social media in the marketing mix.

Jeffrey Bowman

Jeffrey Bowman

The session will be moderated by Jeffrey Bowman, a Partner within the Marketing Strategy practice at Ogilvy North America, and will feature such well known social media evangelizers as:

• Baratunde Thurston, an editor for The Onion and a well-known comic and political pundit, who is also the master of ceremonies for the 12 Annual Web Awards Ceremony at SXSWi.

• Denise Jacobs, a web solutions consultant and social media enthusiast, who is also hosting her own panel at the festival “Can the Afrosphere Survive the Age of Obama?

• Nichelle Stephens, a blogger, social media strategist, public relations consultant and accounting profession who will also participate in the “Finance 2.0: Money Management to Save this Generation panel at SXSW.

• Lynne d Johnson, the Director, Social Media for where she oversees both content and community functionality, and writes the Digital Media Diva Blog.

“Partnering with SXSWi to create the festival’s first diversity driven event builds awareness of the tremendous talent and thought leadership in the technology space strategist,” explained Jeffrey Bowman of Ogilvy. “The attendees and the event expand on both the festival and the agency’s efforts to foster greater diversity and inclusion within the industry.” SXSW is seeking to promote diversity and inclusion as a cornerstone of the Festival and has created a series of panels that feature diverse thought leaders within the festival. The event is free and open to all new media professionals and those hoping to break into the industry. Details are available at


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