Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

Innovative Business Growth Strategies Focus of May 11 Economic Perspectives

Posted by Hopeton on May 9, 2009

Rita Gunther McGrath will discuss innovative strategies for growing your business on the May 11 edition of Economic Perspectives on KAZI 88.7 FM, 5:30 p.m. – 6 p.m.  McGrath is the co-authoGrowthr of Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity.

In Discovery-Driven Growth, McGrath and co-author Ian MacMillan argue that, “The time-tested, comfortable approaches to everyday management don’t work well in dynamic, rapidly changing, and therefore cruelly uncertain environment.”

“What needs to replace conventional planning when you are trying some bold new growth program is a process that allows you to set a direction, probe inexpensively, redirect where necessary, and hopefully, grasp emergent growth, but shut down early and inexpensively if things don’t work out,” write McGrath and MacMillan.

Rita McGrath, an Associate Professor at Columbia Business School in New York, is one of the world’s leading experts on strategic business growth in highly uncertain environments.  She works with both Global 1,000 icons and smaller, fast-growing organizations. Her clients include Air Products and Chemicals, Inc., Nokia, Microsoft, AXA Equitable, Novartis, Swiss Re, Glanbia, and ON2 Technologies.  She is a popular speaker and works extensively with senior leadership teams.

Rita Gunther McGrath

Rita Gunther McGrath

McGrath has appeared on television and radio and has been interviewed by numerous publications including The Wall Street Journal, New York Times, Financial Times, Businessweek, Inc., and Entrepreneur. She writes actively about strategic growth on her “Dynamic Strategies” blog on  For more information on Rita McGrath, visit

Prior to joining Columbus Business School in 1993, McGrath was an IT director, worked in the political arena, and founded two startups.  Her Ph.D. is from the Wharton School, University of Pennsylvania.  At Columbia, she teaches MBA and Executive MBA courses in strategy and growth.


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