Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

EVERYBODY GETS A CAR! Profiting from The Power of Surprise

Posted by Hopeton on May 23, 2009

To listen to the interview click here: Andy Nulman Interview

“Everybody gets a car!” No dear reader, I’m not Oprah, but it did grab your attention, or at least it did when Oprah did it. The quote is one of the many examples of the “power of surpise” provided by Andy Nulman in his new book, Pow! Right Between the Eyes: Profiting from the Power of Surprise.  Nulman will be the guest on the May 25 edition of Economic Perspectives on KAZI 88.7 FM, 5:30 p.m.-6 p.m.Power of Surprise 

Nulman spent 15 years as the CEO of the Just for Laughs International Festival in Montreal, Canada, the worlds largest comedy festival drawing over 2 million visitors a year.  The main revelation of the book, or as Nulman puts it, “the big statement,” is,

“The element of surpise is the most important aspect of contemporary business,” writes Nulam in plain, unadorned language. Nulman builds on his big statement in the chapter Shock 101, calling on entrepreneurs “to be bombastically fantastic, to howl among a world of whisperers, to be the glowing neon in a palette of flat black and white…”

Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Taco Bell through the creation of innovative mobile content and applications. In 2006, Airborne was honored as North America’s 4th-Fastest Growing Tech Company in Deloitte’s Fast 500 ranking, one year after being sold to Japan’s Cybird Holdings for over $100 million. In 2008, he and Garner repurchased the company and are now the majority shareholders.


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