Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

It’s Not About the Coffee: Former Starbucks Executive on June 15 Economic Perspectives

Posted by Hopeton on June 14, 2009

Former Starbucks International president Howard Behar will discuss his principles for business It's_Not_AboutThe_Coffeesuccess on the June 15 edition of Economic Perspectives on KAZI 88.7.  TO LISTEN TO THIS INTERVIEW CLICK HERE: Howard Behar Interview.

Behar, who served on the board of directors of Starbucks from 1996 to 2008, is the author of It’s Not About the Coffee: Lessons on Putting People First from a Life at Starbucks.  During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses the importance of people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles and the memorable wisdom that guided his leadership and success—and not one of them is about coffee.

“It is my humble but firm belief that it is people—in the best of times, and especially in the hardest times—who will inspire you, sustain and grow your organization, and get you through. As I’ve learned throughout my career, and my own trials and tribulations in leading myself and others, the easy high-flying times are guaranteed not to last. Ups and downs, even severe ones, are part of both the economic and human cycles,” wrote Behar in his book.

Behar joined Starbucks in 1989 when the company had just begun to venture outside the Northwest region. Initially serving as vice president of sales and operations, he grew the retail business from 28 stores to more than 400 stores by the time he was named president of Starbucks Coffee International in 1995. Under Behar’s leadership, Starbucks opened its first location in Tokyo in 1996. Following this historic opening, over the next three years he introduced the Starbucks brand across Asia and the United Kingdom. After a two-year hiatus, he returned to Starbucks as President of Starbucks North America until his retirement in January 2003.


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