Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

Greening Your Business to Grow Profits Focus of November 23 Economic Perspectives

Posted by Hopeton on November 22, 2009

Jennifer Kaplan

Jennifer Kaplan, author of Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers – and Save the Planet is the November  23 guest on Economic Perspectives, 5:30 p.m. – 6 p.m. on KAZI 88.7 FM.  Listen live to the interview online at

Greening Your Small Business is a resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious.  Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.
For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring:

• Simple ways to make the workplace greener
• Two plans of action for going green (divided into two levels)
• Definitions for green terminology and jargon

Kaplan is a partner in Greenhance a marketing consultancy that provides ecowise advice to help small businesses grow greener. She has more than 20 years of marketing experience with companies such as Discovery Channel, Lifetime Television, Conde Nast Publications and Simon & Schuster Publishing. An Adjunct Faculty in Marketing at Marymount University, she has conducted in-depth research into consumer attitudes about how small businesses can most effectively go green.


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