Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

Inbound Marketing Great Book for Ideas on Marketing on Web

Posted by Hopeton on December 28, 2009

One of the best books I’ve run across for entrepreneurs looking for guidance on how to utilize all the google and social media tools to promote your business is Inbound: Get Found Using Google, Social Media, and Blogs.  I interviewed one of the co-authors, Brian Halligan, on KAZI Book Review yesterday and I plan to post the interview on my Podcasts: Listen to Past Interviews page, by Friday.  Halligan is CEO of HubSpot, an internet marketing company.  HubSpot has a great free tool to measure the effectiveness of your web site, http://website.grader.com.  I used it yesterday to measure the effectiveness of my blog and scored a 61 out of 100.  The grader provides you with a report with advice on things to do to improve your web site.  I was initially excited about scoring 61 until Halligan told me in my interview that an effective web site scores in the 90s.  Also, don’t forget it’s important to have a good website hosting company that you can trust to keep your site working properly.

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One Response to “Inbound Marketing Great Book for Ideas on Marketing on Web”

  1. […] Media Marketing Books "Social Media Marketing Books" image from: https://econpers.wordpress.com/2009/12/28/inbound-marketing-great-book-for-ideas-on-marketing-on-web/ "Social Media Marketing Books" on TwitterAmazon.com: social media marketing for dummies: Books […]

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