Listen to Interview with Rob Adams About How to Confirm a Market Opportunity Really Exists for Your Product or Service
Posted by Hopeton on June 13, 2010
Listen to my 26 minute interview with Rob Adams, author of If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity, from the June 7 edition of Economic Perspectives by clicking here: Rob Adams Interview.
In his book Adams explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.
Adams is an active investor, author, consultant, and on the faculty of the Management Department at the University of Texas at Austin’s McCombs School of Business, where he teaches in the MBA program and is the Director of the Global Moot Corp Program.
Prior to his appointment at the University of Texas, Adams founded Tejas Venture Partners, the second venture fund he has started. Previously he was the founder of AV Labs, a successful early stage venture fund allied with Austin Ventures, starting it after being a partner with TL Ventures. Before entering the venture business, he was a technology executive.