Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

Book Review – Power Friending: Demystifying Social Media to Grow Your Business by Amber Mac

Posted by Hopeton on July 30, 2010

By Tim Chamberlain

If you think that your business can’t benefit from using tools like Facebook, Twitter or a plethora of other emerging social media tools, Amber Mac is out to prove you wrong with her new book, Power Friending.

Power Friending is aimed at businesspeople that may have considered joining the growing numbers of professional social media users but didn’t think they had the time, resources or knowledge to do so. Mac does an excellent job of covering the basics of this new way of interacting with customers, and in this way demystifies not only how this new technology works, but how it can be a huge benefit. While this book is a great primer for those new to social media, the number of tools, strategies and examples presented by Mac would benefit even relatively savvy users.

The most important section in Power Friending is Mac’s chapter on the ABCs of social media engagement: authenticity, bravery and consistency. You must have authentic interactions with your customers, be brave with both criticism and innovation, and have consistent engagement with your audience. The rest of Power Friending provides excellent support for these rules, mainly through the real-world stories of companies that have succeeded and failed in their social media forays.

However, Mac does get beyond the basics. As she demonstrates throughout, the strategy and execution of any social media campaign needs to be handled with care and forethought. Poorly planned and executed campaigns can seriously damage customer relationships. Also, whether your business is a large company or a one-person operation, Mac provides practical examples of what can be implemented on any budget or manpower level.

Mac is a new media journalist, speaker and consultant, and her obvious passion for this arena is evident throughout the book—her many examples and anecdotes come mainly from her own online experiences. Though she is an expert in this field, she never comes off as condescending or overly technical. Quite the opposite: Mac is able to describe the important concepts of social media engagement for a business in a very accessible way.

Amber Mac will be a guest on the August 2 Economic Perspectives, 5:50 p.m. – 6 p.m. on KAZI 88.7 FM.  Listen live at


One Response to “Book Review – Power Friending: Demystifying Social Media to Grow Your Business by Amber Mac”

  1. […] This post was mentioned on Twitter by Hopeton Hay, AG Social Media. AG Social Media said: A good blog: Book Review – Power Friending: Demystifying Social Media to Grow …: The most important section in P… […]

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