Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

Economic Development Expert Richard Florida & Negotiator George Lucas Featured on Economic Perspectives October 18

Posted by Hopeton on October 18, 2010

An interview with Richard Florida, author of The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity, is featured on the first segment of October 18 edition of Economic Perspectives on KAZI 88.7 FM.  The second segment features an interview with George Lucas, co-author of the The One Minute Negotiator. Listen live online at kazifm.org.

Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives—from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us.

Florida is also the author of the global bestseller The Rise of the Creative Class and Who’s Your City?, a national and international bestseller and Amazon.com book of the month. He is a regular correspondent for The Atlantic Monthly and a regular columnist for The Globe and Mail. He has written for The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe, The Economist, and The Harvard Business Review.

In The One Minute Manager, Lucas and his co-author Don Hutson say that the key to successful negotiation  is flexibility. Most books on negotiation preach one of two gospels: thou shalt collaborate or thou shalt compete. Either everybody works together toward a common goal or the process is basically adversarial. The problem is no two negotiations are alike — one strategy cannot fit all. The One Minute Negotiator teaches you four potential strategies and shows how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side.

Lucas is a senior consultant and member of the board of directors for U.S. Learning.  He has conducted negotiation seminars on six continents and is the author or coauthor of several books, including The Contented Achiever and Marketing Strategy.

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