Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

Business Growth Strategies, Coping with Job Loss Focus of November 15 Economic Perspectives

Posted by Hopeton on November 15, 2010

Rick Kash, co-author of How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In, is the guest on the first segment of the November 15 edition of Economic Perspectives, 5:30 p.m. – 6 p.m. on KAZI 88.7 FM.  Lester Taylor, author of Coping with Job Loss: A Survival Manual, is the guest for the second segment.  Listen live online at kazifm.org.

In How Companies Win, Kash writes that there has been a “fundamental shift…from a supply driven economy to a demand driven economy.”  He argues that companies need a new set of strategies and tools that focus on the most profitable customers and consumers.  Some of these strategies include:

  • Building a delivery network around the web
  • Building an intelligent system that knows where to hunt for the next profit opportunity
  • Shortening the time it takes to bring good product, service, and marketing ideas to the marketplace
  • Developing more timely and precise measurements of the impact of your advertising on TV, the Web, and phone

Rick Kash is the founder and CEO of The Cambridge Group, a growth strategy consulting firm.  He is also the author of The New Law of Demand and Supply, which was named as one of the 10 best business books of 2002 by Amazon.com.

In Coping with Job Loss, Taylor eschews the traditional “focus on the technical mechanics for finding a job.”  Instead he provides guidance on how to deal with the emotional impact of job loss.  Taylor, who shares his experience about losing a job at the age of 54,  personalizes his advice often adding witty anecdotes that supplement the action steps he recommends.

Lester Taylor is a partner in the S.P.I. Group, specializing in recruiting, flexible staffing and human resource training and management. He is also the owner of Effective Marketing Specialists, a promotional products firm with special emphasis on company branding, increasing client loyalty and rewarding employee excellence.

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