Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

How to “Rent” Ideas As Entrepreneur Focus of Economic Perspectives

Posted by Hopeton on June 3, 2011

In response to a “jobless recovery,” millions of Americans are getting in touch with their inner entrepreneur, choosing to create their own luck. Too often, the path to business success for individuals is scattered with obstacles: the need for funding and the challenges of building supply, manufacturing, and distribution chains, just to name a few. However, thanks to such trends as “open innovation,” in which companies outsource new product development and other key functions, it is easier than ever for innovators to bring their ideas to market.

Few people today understand this better than Stephen Key, who has successfully licensed products in the toy, beverage, and pharmaceutical industries, among others, that have generated billions of dollars in revenue worldwide. In One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work  Key provides a step-by-step guide on how anyone can invert the relationship between corporations and individuals by getting them to work for you. Key is the June 6 guest on Economic Perspectives, 5:30 p.m. central time on KAZI 88.7 FM.  Listen live online at Key will also be conducting a free webinar on the principles of his book at 8 p.m. eastern time, 7 p.m. central time June 6 also.  To register for his webinar click here.

Central to Key’s blueprint for aspiring inventors and entrepreneurs is for them to use their creativity to produce income by “renting” their ideas to interested businesses. Taking readers through all phases of product innovation and development, Key explains the entrepreneurial system he has used to generate wealth without fronting and raising capital or becoming involved in time-consuming product development tasks.

Key’s mission is to foster the spirit and practice of invention while educating, empowering, and inspiring independent and professional innovators. One Simple Idea’s unique, user-friendly handbook to patenting and licensing advances this goal by explaining to readers how to:

  • Be your own boss without formally opening a business or quitting your day job;
  • Protect your idea without spending time and money on a patent;
  • Develop a strategy that fits perfectly into your business plan;
  • Present your invention to companies and negotiating the best deal;
  • Select appropriate manufacturers and finding optimal markets with expansive opportunities;
  • Witness your product go to market without footing a dime in expenses.

Anyone who has ever daydreamed of an outrageous new product or brainstormed a sure-fire way to improve a service that already exists has the innovation gene. In One Simple Idea, Key delivers the direction, know-how, and motivation to help you present and profit from your idea(s!).


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