Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

Listen to Interview About Using the Crowd for Ideas for Your Business: Crowdsourcing

Posted by Hopeton on June 6, 2011

Renee Hopkin, discussed crowdsourcing on the May 30 edition of Economic Perspectives. Hopking, author of a chapter on crowdsourcing in the new book, Guide to Open Innovation and Crowdsourcing, defined crowdsourcing as the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd”), through an open call.  To listen to the interview click here: Renee Hopkins Interview.

Renee Hopkins is Senior Editor of Texas Enterprise and Media Relations Manager at the University of Texas McCombs School of Business. She has been blogging about innovation and creativity since she started the blog IdeaFlow in 2003. Previously, she was editor of Strategy and Innovation and the InnoBlog at Innosight, a Boston management consulting firm.

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One Response to “Listen to Interview About Using the Crowd for Ideas for Your Business: Crowdsourcing”

  1. Thanks for having me on your show! Listening to this (finally!) I realize that I never sent you the link to the list of Twitter chats. It’s a public link to a Google spreadsheet: http://ow.ly/5BU9d

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