Economic Perspectives with Hopeton Hay on KAZI 88.7 FM in Austin, TX

New Social Media Site, Car Guy Vs. Bean Counters, Focus of Economic Perspectives

Posted by Hopeton on June 20, 2011

Kimberly Bradford-Brown and William Bradford, Jr., co-founders of a new social media web site, Copinionation, are guests on the first segment of Economic Perspectives today at 5:30 p.m..  Bob Lutz, former vice chairman of General Motors and author of Car Guys vs. Bean Counters: The Battle for the Soul of American Business, is the guest on the second segment of Economic Perspectives.  Listen live online to EP 5:30 p.m. – 6 p.m. on KAZI 88.7 FM in Austin, Texas or online at kazifm.org.

Kimberly Bradford-Brown & William Bradford, Jr.,  Founders of Copinionation

Kimberly Bradford-Brown

William Bradford, Jr.

Copinionation, short for Cooperative Opinion Nation, was started in 2011 by Kimberly Bradford-Brown and William C. Bradford, Jr.  Since its inception, Copinionation has soft launched its website at www.copinionation.com, and is in the final stages of development for its iPhone App.

Copinionation makes it easy to seek second opinions, poll your friends, or simply ask a question all from your PC or iPhone. Once you create a poll, sit back and relax as the advice pours in.  Copinionation may be used to ask any question about any topic.  Our user base has already created polls on sports, relationships, politics, and entertainment; and we are constantly seeing new topics being explored.  Not only can users create and vote on polls, but they also can comment and defend their choices.  This is a fully interactive community and continues to grow daily.  If you are a business owner, the site provides a platform to ask questions relevant to your product, service, or any other aspect of your company.  The possibilities are endless, so Don’t Fear the Question and ask away.

Bob Lutz, author of Car Guys vs. Bean Counters

Bob Lutz had a legendary 47-year career in the auto industry, ending with nine years as Vice Chairman of General Motors.  He was an old school “car guy” who always pushed for higher quality, innovative cars that people would gladly pay extra for, just as they had in the glory days of the 50s and 60s.

For decades, Lutz warned that the penny-pinching MBAs who started to take over Detroit would drive the Big Three into the ground.  He goes much further in his new book, Car Guys Vs. Bean Counters – a manifesto about nothing less than “the battle for the soul of American business.”  As he writes:

“It’s time to stop the dominance of the number crunchers, living in their perfect, predictable, financially projected world (who fail, time and time again), and give the reins to the product guys (of either gender), those with vision and passion for the customers and their product or service…. It’s true in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. Passion and drive for excellence will win over the computer-like, analysis-driven philosophy every time.”

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz’s philosophy. Lutz explains exactly how GM and other companies lost their way and how they can return to greatness – just as GM is finally getting serious about creativity, design, and quality again.

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