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Posts Tagged ‘Change Anything’

Founding President of National Association of Black Accountants Keynote Speaker at Scholarship Reception

Posted by HH on April 18, 2011

Frank Ross, founding president of the National Association of Black Accountants (NABA), will be featured on the April 18 edition of Economic Perspectives at 5:30 p.m. on KAZI 88.7 FM. The 2nd segment of Economic Perspectives will feature Al Switzler, co-author of Change Anything: The New Science of Personal Success.

Frank Ross

Ross  is the keynote speaker for the 6th Annual Scholarship & Awards Reception for the Austin Cen-Tex Chapter of NABA on April 21, 4:45 p.m. – 6 p.m. at the UT Austin AT&T Executive Education & Conference Center, 1900 University Blvd. More information on the Scholarship & Awards Reception is available at

When Ross and 8 other accountants founded NABA in December of 1969, there were only 136 African American CPAs out of a total of 100,000.  Ross was the first African American partner at Peat Marwick (known as KPMG today) and also was the the first African American to serve on the board of directors of KPMG US.  After 38 years at KPMG including service as Midatlantic Area Managing Partner for Audit and Risk Advisory Services, he retired in December of 2003.  Since  2004 he has served as the Director of the Center for Accounting Education at the Howard University School of Business.  In addition Ross has been a Visiting Professor of Accounting at Howard University since 1982.

Ross has also written a book about his life as an immigrant and successful CPA , Quiet Guys Can Do Great Things, Too: A Black Accountant’s Success Story.

Change Anything

In Change Anything, Switzler and his co-authors contend that outside influences make us susceptible to bad habits, and the best way to change those habits is to change the influences around us. By studying the latest psychological and medical research and more than 5,000 everyday people working to overcome challenges, the authors identified 4 change strategies:

1.       IDENTIFY CRUCIAL MOMENTS: Determine your moments of greatest weakness—when enacting the right behavior will have an enormous effect on results.

2.       CREATE VITAL BEHAVIORS: Research shows if you establish rules in advance, you are more likely to change your behavior when a crucial moment hits.

3.       ENGAGE ALL 6 SOURCES OF INFLUENCE: Create a plan to harness the six influence strategies that determine how we behave.

4.       TURN BAD DAYS INTO GOOD DATA so that you learn from your failures and adjust.

Al Switzler is the former president of two consulting firms and director of training and management development for a large healthcare organization. In 2007, he and his coauthors were named Ernst & Young Entrepreneurs of the Year for their work in founding and leading VitalSmarts, a leader in corporate training and organizational development.

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